Real.Fun — Rui Lourenço

Information

Portuguese multidisciplinary designer and creative director, with a strong focus on digital interfaces and branding. Six years leading design at Flod, most recently as Head of Design. Living between Porto and Warsaw.

Client

Type

Year

Real.Fun

2024

Index

Type Identity, User Interface
Role Head of Design
Team Flod
Date 2024-25

Real.Fun is a social token launch platform, built around the pace of live, real-time community trading — closer in spirit to meme-coin culture than to a traditional exchange. We shaped the brand from its earliest concept and built the full platform experience around that energy: expressive, fast, built for creators rather than institutions. The visual language pulled from an unlikely source: the post-Cold War optimism of 90s America — consumerist, apolitical, glossy — expressed through glowing graphics and confident, futuristic type. That mood was filtered through the nostalgic thrill of collecting trading cards as a kid, translated into a category built on that same excitement of not knowing what you'll get.

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