Alexion — Rui Lourenço

Information

Portuguese multidisciplinary designer and creative director, with a strong focus on digital interfaces and branding. Six years leading design at Flod, most recently as Head of Design. Living between Porto and Warsaw.

Client

Type

Year

Alexion

2025

Index

Type Identity, User Interface
Role Head of Design
Team Flod
Date 2025

Alexion is a firm betting that AI's real use in accounting isn't about replacing the accountant, but rather expanding what they're capable of while making life easier for their clients. That relationship, built on trust and connection, was the foundation of the identity proposal we put together for them. We designed an entirely new visual identity, including a website and promotional materials. Rather than reach for the cold, faceless register most AI tools default to, our approach was built around continuity — something that reads as easy and comfortable rather than automated and complex.

Next Project →