Accountable — Rui Lourenço

Information

Portuguese multidisciplinary designer and creative director, with a strong focus on digital interfaces and branding. Six years leading design at Flod, most recently as Head of Design. Living between Porto and Warsaw.

Client

Type

Year

Accountable

2025

Index

Type Identity, User Interface
Role Head of Design
Team Flod
Date 2025

We were asked to 1improve Accountable's website, not only visually but structurally too. We simplified both, building a visual language centred around transparency — their main selling point. In DeFi, operations often feel too opaque, hard to read or understand. We focused on graphics that showcase Accountable's commitment to revealing what's behind those seemingly complex platforms.

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